Interface design in business applications – is it just a matter of personal taste or a possibility to stand out among the competitors?

Interface design in business applications – is it just a matter of personal taste or a possibility to stand out among the competitors?

Somehow we tend to accept the fact that complexity is part and parcel of anything business-related – be it an application or a website. Any software developer would do their best to ensure that their application is user-friendly and its use is easy and intuitive. We wouldn’t use anything that requires our additional effort – so why are we so eager to go through all these obstacles during our professional duties?

Currently design is a word that denotes a notion going far beyond the sole purpose of being visually pleasant. The meaning behind this simple lexical item includes people’s emotional approaches, behaviours and attitudes related to the actual usage of a service or product. Design has turned into a means to convey the final result of numerous trials and errors, practical knowledge and in-depth analyses. The main purpose of design lies within presenting a solution or product that provides impeccable user experience based on smooth cooperation between man and the machine. The focus on pretty – even if utterly nonfunctional – solutions is shifting rapidly towards the design that provides unparalleled, positive user experience.

There are no guesses and vague assumptions when it comes to the preparation of functional applications. Our actions should be guided by well-established facts based mainly on  feedback. Learn how your users operate and gain thorough knowledge about the intricacies of a particular industry. In terms of language solutions, try to invent a game-changing tool instead of presenting your clients yet another repetitive tool allowing them to manage projects or documents. Get to know your customers and their demands really well; see which challenged do they face on a day-to-day basis. Try to keep two steps ahead of their expectations and take time to meticulously prepare the solution. Provide a tailor-made tool which optimises your customer’s daily operation and fully lives up to their expectations. Below are a few final clues that might make your design stand out:

  • Optimised interface contributes significantly to the enhanced user experience. Ensure that all necessary information is immediately available and there is no need to browse numerous tabs. Remember to keep it clean – the less distractions there are, the more likely the client is to appreciate the application.
  • It all boils down to the app being a supportive and reliable partner in business – one that facilitates daily chores and helps make intuitive decisions. By making everything available at hand and allowing quick recollection of required data, it should blend seamlessly with undertaken work activities.
  • A myriad of information and resources crammed into one screen seems to be a great solution to ensure that everything remains easily accessible. Still, such approach might easily backfire, especially when we consider those newly employed. Eliminate the mistakes by displaying only the relevant information and providing a person with suitable options to choose.

While choosing applications that are supposed to have a great entertainment value, we are quick to verbalise our opinions and show disdain for any software that requires significant effort to operate while bringing little recreational value in return. We are far less opinionated when it comes to business applications – but it’s high time we ended this vicious cycle. Providing reliable and professional services ourselves, we have every right to demand high-quality solutions from software developers. Design is no longer aimed at being solely aesthetically pleasant: it is based on experiences, feedback and solid facts that result in a tool which makes our professional endeavours far more efficient.

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